Six Reasons Why You Should Have A LinkedIn Profile

With the way unemployment is skyrocketing in Nigeria, one must find ways to stay above everyone else if one must secure that lucky job. The unemployment rate in Nigeria increased to 23.10% in the third quarter of 2018 from 22.70% in the second quarter of 2018. Many human resources experts have given insight into how job seekers can plunge into the market and come out successful but there’s a catch to this. They are cardinal tips one must not ignore. One of them includes having an active LinkedIn profile.

LinkedIn is a very popular professional networking platform, where job seekers and employers can connect. As a job seeker, it can be tough to find a job on your own. Creating a LinkedIn profile gives you many advantages, especially against candidates who do not have an account. If you haven’t had the chance to create a LinkedIn account yet, here are six reasons why you should.


You probably already know that you need to be on LinkedIn

If you’ve been in the University, or in the professional world, it’s something you hear all the time, so much so that you may hardly react to it anymore. Maybe you have a half-done LinkedIn profile, copied and pasted right from your resume. But you haven’t logged in for months.

Or perhaps you don’t have one at all. After all, why bother?  Maybe you are the new entrepreneur who is selling shoes or a service on Instagram and WhatsApp and not cut out to work for anyone. Or maybe you want to run your startup. In that case, why be on LinkedIn? You don’t want to work for anyone else but yourself, and a LinkedIn profile only matters for those chasing full-time careers at big companies…right?

If you have ever bought this notion, today I will show you the light from a new spectrum and demonstrate why you NEED to be on LinkedIn: whether you’re an aspiring full-time employee, freelancer/consultant, or biz/startup owner.



1: Hiring Managers And Recruiters Are On LinkedIn

It might surprise you to know that recruiters for the companies you probably want to work for are on LinkedIn.

These days, when you apply for a job, your prospective employer will no doubt conduct an internet search into you. People often get a bad outlook over their social media presence because of the content of their posts, so by having a LinkedIn account, you can show an entirely different (and more professional) side to yourself. Having a LinkedIn account allow companies to find you with ease and, most importantly, to find the information that you want them to find.


2: Online Version Of Your Resume

LinkedIn is basically an online version of your resume. With LinkedIn, you have the option to send the URL of your LinkedIn page to potential employers, in place of a physical resume.

Recruiters and hiring managers use LinkedIn to search for candidates. So, if you don’t have a presence on the site, you won’t come up during searches.

3: It Can Help Rank Your Name On Google

Chances are, if you apply to a job, one of the first things an employer will do is Google your name. Even emailing a new client could result in a Google sweep of your name. If you’ve never Google’d yourself, now’s the time. What pops up on the first page of results? Nothing?

Here’s why LinkedIn is important: Ranking on Google’s first page can be difficult, but LinkedIn is a well-known and powerful network and Google’s into it. Because of that, it’s very much easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio. If your LinkedIn profile is the first thing a prospective employer will see, then maybe it’s time to get one … or edit your existing one to stand out among the crowd.


4: Network Around The world

Network! Network! and Network!

Even if you’re an introvert and hate networking events, you can still foster meaningful connections through LinkedIn. Through this global networking platform, you can build a relationship with mutual connections, folks in your field, industry professionals and even your greatest role models.


5: You Can Take Online Courses With LinkedIn

With LinkedIn’s new learning centre, members are able to enrol in online courses in any area of expertise available. You can set the skills you are interested in and take courses outside of those interests. There are courses about almost everything; you can take a broader class on something like product management, advertising, confidence, or leadership strategies. Or you take more hands-on courses such as learning the Adobe Suite or learning how to code. You can begin with a free trial that lasts for 30 days.

Photo Credit: Bantu Photos


6: Internships And Available Positions Are Easy To Find

Before you consider following job agencies on Instagram and Facebook, do make sure you have a lock-down on LinkedIn as this is where you can conveniently interact with companies and find positions available and added information.

There’s a tab at the top of the screen titled ‘Jobs’ where you are able to search jobs by keyword or title or search by area – zip code, country, or state. You can also browse companies in your network on this page. You can also find internships under this tab or the regular search by specifying that you’re looking for an internship. Often employers lay out exactly what they want from an applicant and all the information you need to get started.

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